In today’s society we use all types of social media to promote our products and services. We use facebook, Twitter and Linkedin just to name a few.
This form of advertising has been successful to many industries. It has been well accepted by ministries and churches alike. Because of it’s abilty to reach audiences worldwide and the cost to be virtually free, many independent ministries use these sources.
I would caution however to those that has no background in marketing. This is a powerful tool and could be used against if you don’t know what you are doing.
The one thing some ministries fail to realize although these are social networks your approach and content has to be business social. In other words to have a name and header such as “Prophetess of God” your content should reflect that position. When you are promoting ministry – you are branding your product (which is you) and your service (which is your ministry). By doing this you can put in the minds of readers that, yes the header and content agree.
However when you start promoting ministry and then start putting up pictures of your favorite shoes or you wearing a bikini it distorts the content and confuses the reader. Your brand as Prophetess has been destroyed.
Now I am not saying that you have sinned or that you are not who you say you are. Remember be consistent in your marketing.
My suggestion if you feel the need to get personal and tell jokes and trivial things – then create a personal profile and let it all hang out.
Unless your ministry is about shoe shopping or bikini wear – do not mix the business with personal.
Think about it like this: If you were reading the biography of the President of Pepsico you would read a little about him personally, but not a lot of showing pictures of him shopping for his new golf club and laughing and talking with friends. The main thing you are interested is his position in Pepsi, how he got there and what is he doing now.
This is effective marketing when 90% of your content is focused on your brand.
If however you are one of the few that choose social media for personal use only, then by all means – have a ball!
Yet remember if you are in ministry your content should not contain anything that could defile your name.
For more Marketing Tips
Call Dr A at 1-877-224-9830
AW Marketing Consultants
Email: awmarketingconsultants@gmail.com
